AM I WOKE?
WOKE Is Not
The Problem.
It Is The Solution.
Attentively and actively addressing social and racial injustice. One question. One shirt. One movement.
What Does It Mean
To Be Woke?
If you are woke, you understand what is going on around you and why it is happening. You are aware and attentive to the issues that affect your life and the people around you.
You may be woke in relation to your social environment, your workplace, or the communities, groups, and organizations you are involved with. You may also be woke about specific societal issues, developments, or challenges that impact your community.
"WOKE is not the problem. It is the active, attentive choice to see injustice — and to stand against it." We serve no Kings
Recognize democracy changes with social injustice in everyday life. Wake up and look around you.
Speak up, protest, and refuse to be silent in the face of inequality and t-y-r-a-n-n-y
Take active steps to dismantle an unjust system and build back our democracy
To Our Growing
Community of Allies
We see you. We see the momentum building, the conversations starting, and the shirts being worn with purpose. When we started AM I WOKE?, we knew we were stepping into a space that demanded courage. We wanted to ask a simple but profound question — one that requires looking inward and then stepping outward to take action.
We are incredibly surprised and deeply moved by how fast this involvement is catching hold. Seeing so many of you wearing this message loud and clear is a testament to the fact that we are ready for change. You are proving that acknowledging systemic inequality and standing up for what is right is not a weakness, but a strength.
Thank you for realizing that being "WOKE" is not the problem. It is the solution. It is an active, attentive choice to see the injustices around us and to stand against them. It is a commitment to social justice, not just in words, but in everyday actions.
Every time you put on an AM I WOKE? shirt, you are making a statement. You are actively addressing the issues that matter. You are standing in solidarity. This is just the beginning.
Americans now identify as allies in social, racial, human, free speech, and democratic justice rights
Of protesters at 2020 marches were engaged citizens
The number of conversations a single shirt can start
"Silence is complicity. Wearing the question is the first act of courage."
What You Are
Attentively &
Actively Addressing
The back of every AM I WOKE? shirt tells your story. What are you addressing? What injustice are you refusing to ignore? Here are the issues our community is standing up for.
White Americans marching for Democratic justice — the movement is growing.
The embedded policies and practices that perpetuate inequality in housing, education, criminal justice, and healthcare.
The disproportionate use of force and the lack of accountability that undermines justice and human rights.
The deliberate restriction of voting rights that undermines the foundation of democracy and equal representation.
The wealth gap that has been constructed through centuries of exclusion, exploitation, and discriminatory policy.
The complicity of inaction — the choice to stay comfortable while others suffer under systems that benefit from that silence.
AM I WOKE?
On the Front.
Your Cause On the Back.
The front asks the question. The back answers it. Every shirt is a conversation starter, a declaration, and a commitment to action. Wear what you are actively addressing.
Stay Connected.
Stay Woke.
Join our community to receive updates on new shirt designs, movement news, protest resources, and stories from allies across the country who are actively addressing injustice.
"I wore my AM I WOKE? shirt to the march and had more conversations about justice and democracy in one day than in the past year combined."